Get to know us

And what we’re all about.

Proudly Canadian

For Canadians by Canadians, we’re a company that imagines bigger and better things, which inspires us to think innovatively, evolve, and adapt. Our passion and desire to make a difference is evident in everything we do.

By focusing on our customers first, we’ve become one of this country’s leading and most trusted property and casualty insurance companies.

Learn about our parent company, Definity Financial Corporation
A woman walking next to a white picket fence A woman walking next to a white picket fence

150 years in the making

Founded in 1871, we’ve been protecting Canadians’ homes, cars, businesses, and farms for a long time now. Because our customers are at the centre of everything we do, we make one simple promise: We'll be there for you when you need us most — at home, at work, and on the road.

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We’ll be there when you need us most

We've been doing this for a long time, and we take pride in getting our customers’ lives back to normal as quickly as possible. Here are some of their stories.

Home is where the hearth is: how we got this family back to enjoying their cosy home after a chimney fire
Reversing misfortune: how Definity showed up for a customer when someone backed into his car and left very little information