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Proudly Canadian

For Canadians by Canadians, we’re a company that imagines bigger and better things, which inspires us to think innovatively, evolve, and adapt. Our passion and desire to make a difference is evident in everything we do.

By focusing on our customers first, we’ve become one of this country’s leading and most trusted property and casualty insurance companies.

Learn about our parent company, Definity Financial Corporation

150 years
in the making

Founded in 1871, we’ve been protecting Canadians’ homes, cars, businesses, and farms for a long time now. Because our customers are at the centre of everything we do, we make one simple promise: We'll be there for you when you need us most — at home, at work, and on the road.

Learn about your insurance options

We’ll be there when you need us most

We've been doing this for a long time, and we take pride in getting our customers’ lives back to normal as quickly as possible. Here are some of their stories.

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Recent news

Economical Insurance enters partnership with Turo in Canada

Economical Insurance and Turo are pleased to announce a new partnership.
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Link to results for: Corporate

Economical Insurance Celebrates its 150 Year Legacy

Economical is proud to have built an incredible 150 year legacy supporting customers when they need it most, and is one of Canada’s leading P&C insurers.
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Link to results for: Corporate

Economical Insurance provides increased access for Canadians for a free mental health support program,...

Economical Insurance is proud to help Canadians by donating $100,000 to the Canadian Mental Health Association in support of their BounceBack program.
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Link to results for: Corporate